05 March 2006

PR demystified

My latest piece of film yak is written specifically for people who work in technology marketing, so few Celluloid Jungle visitors are likely to find it of interest. I'm really sorry about the hiatus - I'll try to write something with a broader appeal sometime soon.

Tony Curtis and Burt Lancaster in The Sweet Smell of Success (1957)

If, by happenstance, you work in B2B tech marketing, and Hollywood's portrayal of public relations consultants is exactly what you were hoping to read about at this very moment, then you are in luck. (And you astonish me.)

Read 'PR Demystified: Shattering Silver Screen Myths'




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